Say it out loud before putting pen to paper



We often get asked to write copy – website copy, copy for brochures, PR – by the very people able to talk knowledgeably about their company, industry and products. And while talking and writing are clearly different ‘things’, talking about what you’re planning to write about can really free your creative juices.

Many of us sit down to type our copy. And then end up going around in circles – rewriting, deleting – wondering where to start.

What do you do? Well instead of thinking about how to write it, say what you want to say. Take away all the worries of grammar, tone of voice and copy flow by speaking it out loud. You’ll be far more creative this way and you’ll know exactly what you want to write about. You’re then free to focus on grammar and flow when you put pen to paper.



Offline work gets online results



Our online PR agency is designed to help you reap the rewards PR can offer at a fraction of the cost of a traditional retained agency. We often step into assist freelance PR consultants and small agencies when they are up against a tight deadline and towering workload.

A common factor in whoever we assist, is that they have done their homework before they send their brief to us. Companies that begin on the DIY PR road often make the mistake of not setting their objectives from the outset. This causes problems in terms of clarity of content and confused messaging. And, importantly, how are you going to measure the success of your PR efforts if you don’t know what you were aiming for?

We want you to get the most out of our online PR agency. Whether it is press release writing, copywriting or blog content, we want it to be relevant and effective. That is why we advise you to work out what it is you want to get out of PR. For instance:

• Awareness: Profile building

• Supporting new business: promoting a new product or service

• Changing perceptions: Change the way you are seen by a particular group

Consider how you might measure these objectives. The immediate effect of our press release writing and distribution services is the media coverage. Part of our online PR service is an email notification service of coverage.

The overall outcome should be the longer term change you hope to bring about via your efforts, such as an increase in sales or a change in opinion.

So a bit of offline time to understand what you want and how you intend to measure actions will help you and PR Centre achieve online success.


Is social media necessary for my small business?



Life is digital. Let’s face it, from the minute we wake to the time we go to sleep we are 100 per cent connected to the world. From emails, instant messaging, iPlayer streaming to news feeds, we can watch, chat and shop 24/7 – perfect for the insomniacs among us.

Equally, here at PR Centre we are offering an online social media service that can turnaround blogs and press releases in one day through our express PR agency service. We offer an affordable press release writing service with a professional PR edge. We can do this because we have the resources to monitor and respond.

Because of this new exciting new digital environment, some SMEs feel that social media is a must and they are pushed into doing it without thinking through the commitment in terms of time and resource needed to maintain a successful presence.

For a start not every social media platform will be relevant to your business. Twitter, Facebook, Instagram, Pinterest… this list will continue to grow but it does not mean you should be active on every platform. A review of where your customers are most active should be a key starting point in reviewing options. Crucially you must be honest in deciding if you have the time and budget to participate daily in social media activity. When resource, budget and time are limited, as is often the case with SMEs, the advice would be to leave social media alone rather than damaging your brand by doing it badly. Inactive Twitter accounts and Facebook pages without any updates for months suggest a thoughtless business or at worst, one that has closed down. Perception is everything.

Blog sections of websites like this on PR Centre are a good alternative to a social media platform because it still allows you to reach out to your audience with relevant content, providing the ability for them to respond through comments and resharing through their own social sites. It’s another example of DIY PR and one we can help you to get off the ground. Whether it is copywriting or preparing the blog, we can turn this round quickly through our online PR service and send it to you to directly upload to your website.

PR Centre is an online PR agency designed to help you promote yourself by yourself. You may be a small business, but we can help you think big.