Keeping ahead in the PR race
People want news – and they want it NOW! So, how you keep ahead of the PR race?
People want news – and they want it NOW! So, how you keep ahead of the PR race?
How do you get editors to use your press release? If they’re to attract a second look from an editor then you have some rules to follow. So press releases ought to: • use the “funnel” strategy i.e. sum up the story in the first para and add quotes, then include the background further down …
PR is a great opportunity for start-up businesses to boost their initial marketing cheaply. Companies House recently revealed that there were 500,000 new businesses registered in the UK in 2014. So that’s lots of new businesses competing for coverage. So – how can you get a head start for your start-up? 1. Boiler plate What …