How do you get editors to use your press release? If they’re to attract a second look from an editor then you have some rules to follow. So press releases ought to: • use the “funnel” strategy i.e. sum up the story in the first para and add quotes, then include the background further down …
PR is a great opportunity for start-up businesses to boost their initial marketing cheaply. Companies House recently revealed that there were 500,000 new businesses registered in the UK in 2014. So that’s lots of new businesses competing for coverage. So – how can you get a head start for your start-up? 1. Boiler plate What …
Images, photographs in particular, help to bring a press release to life. Photos can also make a press release more publishable – they make the story more interesting, therefore more likely to be used by a journalist. But, do not think that just any photo is a good photo: Your photo: Must be relevant to the …
All too often you can feel like the plain kid when trying to woo your readers through copywriting. But used well, the ellipsis (a set of three dots . . . ) can be your secret weapon − the equivalent of a ‘7 stone weakling to Charles Atlas’ makeover. That’s because inserting an ellipsis elicits. …
Copywriting tip: How to use ellipses to tease your readers Read More »
All too often we see examples of press release writing where the document has been created as a sales piece which has no context or relevance to the intended end reader. 1. Think about the media you’re intending to appeal to, before you write the release. 2. Consider what the consumers (readers, listeners, watchers) of that media …
Five top tips for writing a press release that gets published Read More »
There are several new trends in PR, but one that is crucial when it comes to press release writing is getting the right tone of voice. So what seems to be changing? Many years ago advertising started to become less effective. It is because people have become more wise; they understand what the purpose of …
Is there an easy way to measure your PR performance? Measure and review. Measure and review. It sounds a bit dull but in marketing we’re taught to undertake this on a continuous cycle. It’s the only way to prove a tangible return on investment, and justify your marketing spend to the finance team. The truth is that …
It seems that Valentine’s Day brings the worst out of PRs and writers. It’s an excuse for terrible, tenuous press releases. We ask, where did the love go?
