People want news – and they want it NOW! So, how you keep ahead of the PR race?
Now, more than ever, we are living in an age of instant gratification. Gone are the days where you have to wait days or even weeks to receive something you have ordered. Amazon have even gone so far as to patent the term ‘anticipatory shipping’, a process set to revolutionise e-commerce by delivering goods to customers before they even realised they wanted them. (In fact we’ve only just finished writing and distributing a press release for a PR Centre client that talks about drone deliveries that fly in your goods!).
With that in mind, it is more important than ever to streamline business processes in order to meet the demand for things right now. We are all under pressure to keep our content up to date, and here’s how PR Centre can help with this:
The millennial generation has grown up with technology, meaning they are not used to having to wait for anything. Consequently, we are living in a digital age that never sleeps, is constantly ‘switched on’ and anything could happen at anytime. Our team of dedicated writers has a wealth of expertise and knowledge, with their fingers on the pulse. We know how important it is to be proactive as well as reactive and can swiftly write a story that will get noticed. We also have a network of over 32,000 media contacts to distribute your press release to, should you wish.
Other ways you can stay ahead PR race and meet the demand for things right now include:
1. Ensuring your content is up to date. Keep blogs and social media posts frequent so visitors are not left waiting for information and can access new content on your platforms, ensuring they keep visiting and your sites are looking fresh. Consider using a social media management tool or dashboard to provide quick responses to queries and schedule content to ensure a continuous presence, regardless of the day or time.
2. Using analytics to see how visitors are navigating your site and what they are looking at. This information can help you predict trends, buying and behavioural patterns. We’re not suggesting you should invest in something as advanced as ‘anticipatory shipping’, but having a good idea of when your site is most active, what people and looking for and what they are purchasing can help you forecast patterns and consequently stock and staffing levels to ensure that customers are receiving a more efficient service.
3. Giving customers a multichannel experience. Distribute messages via multiple platforms to give customers the opportunity to access the same data and information, and perform the same actions, such as making a purchase, regardless of the channel they are using (computer, tablet, smartphone or physical store), their location or the time of day.
4. Knowing time is of the element. With numerous 24 hour news channels and the power of the internet, stories can break at anytime. Reacting and responding quickly to relevant industry and business news is vital. Don’t have the staff or time resources to cover a story or write copy? Our team of writers will react quickly to provide you with a press release, web copywriting or blog content. Depending on which service you select, you could receive your first draft the very same day.